Edelman’s 2006 Trust Barometer Survey reveals some surprises regarding Brazil, China and people like you!
Global opinion leaders trust in established institutions (business, government, media) and figures of authority (CEOs, heads of state) is being supplanted by a personal web of trust that includes “colleagues,” “friends and family,” “a person like yourself” as well as independent experts such as doctors and academics, according to the sixth annual Edelman Trust Barometer, a survey of 1,500 opinion leaders in eight key markets.
2006 Global Trust Report
2005 Global Trust Report
2004 Global Trust Report
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