Asia-Pacific Edelman's monthly podcast -- Stakeholder Asia -- is designed to deliver insight into public relations and examines current trends and related topics at the forefront of the communications industry.  How to Subscribe
Episode 7 - We interview one of the authors of the book “Judgement: How Winning Leaders Make Great Calls” and learn what it takes to make consistently good judgement calls. Alan Vandermolen tells us why trust ratings for major Chinese institutions have dropped and we hear more from the author of “Nation Branding” Eric Denzenhall, who believes a good fight is sometimes necessary to win in a crisis situation. (Length: 18.09 mins)
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Episode 6 – No more “Mr Nice Guy” - Author of a new book on Crisis Management says PR’s need to be ready to fight unreasonable stakeholders; The Web overtakes TV as the most trusted media in Asia according to Edelman’s latest Asia Pacific Stakeholder Research; “Nation Branding” How and why should you brand a country? (Length: 22.21 mins)
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Episode 5: Improving Your Presentations; Can Asian Governments Really Control the Blogosphere? Successful Social Campaigning in Asia (Length: 14.4 mins)
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In our fifth podcast, recorded in June 2007, learn how the latest research into how people think can turn your PowerPoint presentations from boring to soaring. Is Malaysia's latest attempt to crackdown on bloggers an effective way of managing the new social media environment? -- we'll consider better approaches for companies and governments to use ... And how do you get people to listen to you when your message isn't too popular? Hong Kong's Green Queen discusses how she keeps government and business leaders tuned in.
Episode 4: The Impact of You Tube, Social Media and Successful Integrated Event Marketing (Length: 19.5 mins)
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Our fourth podcast, recorded April 2007, explores the impact of social media on public opinion. New Media Commentator and former professor from Hong Kong University and New York’s Columbia School of Journalism, Andrew Lih, discusses the impact of social media sites like You Tube in Asia, Alan Vanderomlen previews findings from forthcoming Edelman research into social media impact in Asia Pacific and the global head of public relations for clothing retailer H&M shares insights on integrated marketing communication following their successful launch event in Hong Kong.
Episode 3: The State of Healthcare PR in Asia-Pacific (Length: 23.5 mins)
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The third podcast features interviews with Dr. Phua Kai Hong of National University of Singapore, Bob Wong of Accuray, and Kirsten O'Doherty of Roche in Australia. Alan VanderMolen speaks to the challenges of pharmaceutical companies in the coming decades- could pharma become the 21st Century's Tobacco?
Episode 2: Corporate Social Responsibility (Length: 22.6 mins)
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The second podcast features interviews with Ethical Corporation Founder and Editor Tobias Webb, Tata Consulting Services- Maitree CSR Chief Mala Ramadorai, Brett Rierson of the World Food Program, and Alan VanderMolen and looks at how CSR not only benefits communities, but also business.
Episode 1: Blogs and the Blogosphere in the Corporate World (Length: 28.4 mins)
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The debut podcast features interviews with Technorati Japan's Joi Ito, the Wall Street Journal Asia's Kevin Voigt, and Alan VanderMolen and deals with the importance of blogging in the corporate sphere and the blogosphere's effects on corporate reputation.
Please send all your comments and feedback to stakeholderasia@edelman.com
How to Subscribe:
iTunes:
- Download and install free podcasting client software (e.g. iTunes http://www.apple.com/itunes/ ) onto your computer
- Launch the software and choose to "Subscribe to Podcast" (procedure varies for applications, please follow instructions specific to your software package)
- Copy or type in the following address into the URL box: http://www.edelmanapac.com/podcast/podcast.rss
- Save the setting and the download will begin automatically
Podcast Alley:
- Visit www.podcastalley.com , search for "Edelman", and choose "Stakeholder Asia"
- Click "Subscribe" and you will automatically be updated with Edelman's monthly podcast each month
Podcast.Net:
- Visit www.podcast.net, search for "Edelman", and choose "Stakeholder Asia"
- Click "Subscribe" and you will automatically be updated with Edelman's monthly podcast each month
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