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Edelman APAC Stakeholder Report - Index
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2006 APAC Stakeholder Report
2005 APAC Stakeholder Report
2004 APAC Stakeholder Report
2003 APAC Stakeholder Report
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About The Edelman Asia Pacific Stakeholder Research Survey
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Edelman conducts an annual Asia Pacific Stakeholder Research study in partnership with Harris Interactive Inc., one of the world’s leading research houses. The research objective is to understand which factors are most important to stakeholders when corporations build relationships with them. Within this, the research examines:
Trust in Asia Pacific institutions and information sources
The drivers of stakeholder opinions
The drivers of responsible corporate behavior / Corporate Social Responsibility
The regional respondents represented seven different stakeholder groups, including:
Senior business executives: C-Suite executive decision makers
Institutional investors
Government officials: Mid-range officials or above, such as senior officers and senior executive officers
Media representatives: Senior Business Editors/Reporters/Journalists and Producers
NGOs/trade associations: Managers or above working in institutions, charity organizations, industry associations and/or trade associations
Up-scale consumers: Middle to upper class consumers with buying power; work in multi-national corporations and large corporations
Employees
This survey, together with our global surveys, provide our consultants with the scientific tools to build meaningful campaigns with predictable outcomes for Edelman's clients.
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