Sydney

Edelman began operating in Australia in 1987, and today is ranked among the market's leaders. Our professionals, who come from diverse backgrounds, support local companies and multinational corporations with operations throughout Australia and New Zealand. Working with our colleagues in both the Asia Pacific and around the globe, we also offer clients a network that can provide regional and global public relations solutions.

Edelman Sydney has developed numerous award-winning programs and received regional recognition for clients, including our work for Samsung (across their product portfolio and in corporate positioning), Bristol Myers Squibb (20:20 Oncology Forum), Roche Products (Clinical Trials Registry), the Pharmacy Guild of Australia – National Secretariat (Ask Your Pharmacist Week 2005), Novartis and the Macular Degeneration Foundation (Why are people going blind? Campaign), Speedo (for work during the 2000 Olympics), and Vivendi and its efforts to clean up Antarctica. Current clients include Coca-Cola, Samsung, Pfizer, Shell, The Scotts Company, GlaxoSmithKline, Roche, Boots Healthcare, BristolMyersSquibb, CSL, iiNet and Origin just to name a few.

With over 35 employees, across four core practices - Corporate, Healthcare, Consumer Marketing and BioScience - we provide our clients with a dedicated account team which draws upon the resources of all of our the divisions to bring the best thinking and knowledge to the account’s challenges. Our team offers expertise across the following areas:

• Corporate and Public Affairs Communications: including Reputation Measurement and Management, Crisis & Issues Management, Stakeholder Management, Financial and Investor Relations Communications, and Public Afffairs and Government Relations
• Consumer Marketing Communications: including Consumer Lifestyle, Sports Marketing, Corporate Social Responsibility, Youth Marketing, Word of Mouth Marketing and Technology Communications including both B2B and B2C strategies
• Healthcare Communications including: Ethical and OTC Marketing, Consumer Health, Health Public Policy, Stakeholder Relations, Clinical Trials support and Food and Nutrition
  BioScience: Professional education and publications strategy for healthcare professionals, scientific communications and education, health public policy.

In every instance our teams are dedicated to offering clients the highest quality experience, with an emphasis on predicatable and measureable outcomes.

Each year Edelman Sydney donates a significant proportion of our time to support local community and NGO organisations. Examples of this work include our support of the Red Cross, The Juvenille Diabetes Research Foundation, the Kidney Foundation, NSW Carers Week and the Bobby Goldsmith Foundation.  In addition to this sort of cause related work we have also offered dedicated pro bono teams for specific initiatives incluing in March 2002, managing the media relations surrounding a visit to Australia by members of the New York Fire Department and New York Police Department who were involved in the recovery efforts at Ground Zero.

Melbourne

Edelman opened its newest office in Melbourne, Australia, in September 2002. Offering specialist consulting services in corporate communications and public affairs counsel, with particular focus on issues and corporate reputation management, the firm has recently expanded into the Employee Engagement and Internal Communication field.

Melbourne's Employee Engagement practice aligns internal and external communication for client companies, ensuring close synchronisation with business and marketing activity. We focus particularly on helping to accelerate acceptance of change, to ensure its people understand their business priorities and are actively engaged in helping the company to realise them. The Employee Engagement practice uses a strong project management discipline, and can be either hands-on or consultative, depending on our clients' needs and in-house capacity.

Edelman in Melbourne is structured around the virtual team concept - with senior consultants responsible for meeting client needs, while ensuring client access to the best expertise, either in or outside the firm. The Melbourne team works closely with Edelman in Sydney and around the world as well as with a range of independent experts in research, corporate citizenship and sustainability, issues management and public affairs, investor communications, business media relations, and stakeholder management.

Beijing

In 1994, Edelman was the first international public relations firm to enter the Chinese market, establishing its headquarters in Beijing. Today, Edelman is one of the largest international PR firms in China, delivering leading-edge communications solutions to this dynamic and exciting market.
Our leadership position is the result of a combination of innovation, a strategic approach to communications and local insight. Our team of 35 professionals has combined experience in the fields of diplomacy, government, journalism, marketing, and industry and technology.

The staff has long been active in local community programs, including providing the Beijing Olympic Bid Committee with the official slogan "New Beijing, Great Olympics" and delivering a lecture series for Qinghua University.

Supported by the full resources of a global agency, our areas of specialization include:

• Corporate Reputation & Stakeholder Relations
• Crisis & Issues Management
• Employee Engagement & Training
• Financial Communications
• Health Communications
• Marketing & Purchaser Behavior
• Public Affairs & Government Relations
• Technology

Guangzhou

Edelman in Guangzhou is one of the top public relations consultancies serving South China. One of three Edelman offices that opened in the Asia Pacific region in 1992, it helped establish and solidify the firm as a major presence in the Asian public relations community.

Guangdong province, where the office is located, is the acknowledged driver of China's economic growth, accounting for 10 percent of the national GDP and 40 percent of exports. In addition, the area receives one-third of the foreign direct investment that flows into China. Within this dynamic, expanding marketplace, Edelman serves the industrial, consumer brands and health industries, offering multi-faceted practices, including corporate marketing and crisis and issues management. Clients include Watsons Personal Care Stores, OTIS Elevator and San Miguel.

Our creativity and zeal has helped clients penetrate the market, whether it’s helping to establish Watsons as the health and beauty expert in China through the introduction of “personal care,” or promoting personal hygiene products by reaching out to teens via third-party spokespersons on talk shows.

Eight dedicated professionals staff the Guangzhou office, all committed to their clients and to their community. In 2002, the staff cooperated with the Guangdong Provincial PR Association and the Guangdong International Business University to offer a series of lectures on international PR techniques.

Supported by the full resources of a global agency, the office's areas of specialization include:

• Business-to-Business Marketing
• Consumer Brands
• Corporate
• Crisis & Issues Management
• Interactive Services
• Investor Relations
• Media Services
• Meetings and Events Planning

Shanghai

Edelman was the first international PR firm established in Shanghai, the economic hub of the People's Republic of China. Through a "One China" approach, we team with Beijing and Guangzhou to develop communications programs for Shanghai-based multinational corporations. The Shanghai office also leads Edelman's Marketing practice in China.

The Shanghai office has helped guide multinational corporations in building their brands and establishing their reputations in China. Notable programs include the launch of IMAX, as well as on-going corporate reputation work for Anheuser-Busch, 3M and IDA Singapore.

The office is comprised of more than 40 high-caliber, multi-ethnic individuals from diverse backgrounds who specialize in marketing and purchaser behavior (consumer, business-to-business, and business-to-government), corporate and stakeholder relations, health and biotechnology, and crisis & issues management.

Shanghai

3F, Want Want Plaza
211 Shimen Yi Lu
Shanghai, 200041

Hong Kong

The Hong Kong Special Administration Region (HKSAR), at the southeastern tip of China, is a strategic location in the Asia Pacific region, because it is the headquarters of many multinational corporations, as well as the gateway to the lucrative China market.

Established in 1986, Edelman in Hong Kong creates communications plans that influence public opinion, promote clients' products, and provide issues management and crisis preparedness. To ensure consistency across Edelman's Asia Pacific network, our expertise focuses on marketing and purchaser behavior, reputation management, and health and biotechnology - our core offerings, as well as financial communications, government and regulatory affairs, and technology.

Our strategic communications work has resulted in long-term partnerships with British Airways, First Pacific Ltd, Qantas Airways, Lehman Brothers Ltd., ING Investment, GlaxoSmithKline, and UPS.

More than 35 employees work in the Hong Kong office. Our staff is committed to creating special business-focused events to benefit our clients, such as the Edelman Thought Leadership Roundtables, which focus on business challenges facing the region.

Supported by the full resources of a global firm, our areas of specialization include:

• Consumer Brands
• Corporate Reputation
• Financial Communications
• Government
• Health
• Marketing and Purchaser Behavior
• Regulatory Affairs
• Technology

R&PM:Edelman is one of India’s leading Public Relations firms, formed through a joint venture between R&P Management Communications Pvt. Ltd. (R&PM) and Edelman in October 2004. R&PM:Edelman has a strong national presence through its offices in Mumbai, Delhi & Bangalore and has representatives across the nation.

R&PM:Edelman clients include some of the best from around the world.  Its team of more than 40 professionals with multi-disciplinary skills, has helped companies and brands to breakdown communication barriers - to enable them sustain competitive advantage, and enhance reputation for their clients.

Our key focus is on OUTCOME rather than mere Output.  Increasingly, clients are begining to realize that just column centimetres of coverage is not enough. They need OUTCOME ... business results.  So whils't the typical PR firms continue to work on Output, clients like Monsanto, Blue Dart (DHL), Tata Consultancy Services (TCS),  Electrolux, Mahindra & Mahindra and soon Microsoft and ICICI Prudential Life Insurance are begining to appreciate the value of OUTCOME rather than Output.

Our key clients include: 3i, Ajinomoto, AstraZeneca,  Ciba,  Colgate-Palmolive, DHL, Elcoteq, GE, Haworth, Heinz, IMAX, IMS (Institute of Management Studies),  Indo Italian Chamber of Commerce, India Fashion Week, Johnson & Johnson, Kelloggs, LYCRA,  Mahindra & Mahindra, MERC (Maharashtra Electricity Regulatory Commission), Mphasis, Praja, PMI (Project Management Institute), Shell, Syntel, Tata Consultancy Services (TCS), US Pharmacopia, Visa International, WDA (Welsh Development Agency) and Wyeth.

Mumbai

Cambata (Eros) Building
3rd floor, West Wing
J N Tata Road
Churchgate
Mumbai 400 020
India

Tel: +91-22-2285-2550
Fax: +91-22-2281-0151

Delhi

R&PM:Edelman
Lotus Plaza, 3rd Floor
732/1 [Near Motorola Building]
Mehrauli-Gurgaon Road
Sector 14
Gurgaon  Haryana  122 001
India

Tel: +91 (124) 4292471~74
Fax:  +91 (124) 4292470

Bangalore

G-05, Infantry Court
130, Infantry Road
Bangalore 560 001
India 

Tel: +91 80 2286-0275
Fax:  +91 80 4123-9502


Robert Holdheim, Managing Director and Country Head
Robert.Holdheim@edelman.com

Jakarta

With over 15 years of experience in this market, IndoPacific Edelman has unparalleled expertise in providing strategic communications services for its clients in Indonesia which include leading national and Fortune 500 companies.

Our strategic campaigns have won us numerous awards in Indonesia making us one of the most awarded PR agencies in the country. Some of our award winning work includes campaigns for Coca Cola (acquisition of Ades water), Manulife (from bankruptcy to Insurance Company of the Year), Davidoff (trademark piracy) and Constitutional Court (image building). IndoPacific Edelman has also won the PR Agency of the Year award for five of the last six years.

IndoPacific Edelman provides a range of communications services, which include:

• Strategic communications counsel
• Crisis and issues management
• Litigation PR
• Marketing public relations
• Media relations
• Community and NGO relations
• Industrial relations
• Political counsel
• Research and perception audits
• Internal communications and industrial relations
• Change management
• Training

IndoPacific Edelman has 114 staff who provide these services through the following business practice areas:

IndoPacific Consulting: provides high level lobbying, public affairs, political counsel and government relations activities including litigation public relations and stakeholder management

Corporate: works on corporate image building and reputation management, community and NGO relations, corporate social responsibility programs, internal communications and industrial relations, crisis and issues management and change management

Technology: assists technology and consumer tech clients including software, hardware and telecommunications companies with strategies to reach out to vertical stakeholder groups across enterprise, small and medium business and consumer sectors

Healthcare: provides support in ethical and OTC marketing, consumer health, stakeholder relations, and food and nutrition

Financial and Investor Relations: provides B2B and B2C communications strategies and investor relations support for the financial sector

Consumer/Brand: provides highly creative consumer focused strategies for brand building, consumer education and awareness building for consumer brands through our specialist consumer communications agency Stratcom

In addition, IndoPacific Edelman also has specialist practices of Research and Resource which provide qualitative perception audits, Event Management, Creative Services, Media Monitoring and Sports Marketing.

Jakarta

Recapital Building, 3rd Floor
JL. Adityawarman Kav. 55
Kebayoran Baru
Jakarta 12160
Indonesia

Tel: 62-21-721 59000
Fax: 62-21-727 86980

Chadd Mclisky
Chairman,
Indo Pacific Edelman
Chadd.Mclisky@edelman.com

Tokyo

Edelman's office in Tokyo helps world companies communicate in Japan, and helps Japanese companies communicate around the world.

Japan's fastest-growing international public relations consultancy, Edelman is working to set the new PR standard in Tokyo.  Our team of talented professionals has unrivaled cross-lingual and cross-cultural skills that build bridges between our clients and their diverse stakeholder communities. Edelman delivers breakthrough communications solutions for leaders in the consumer marketing, automotive, pharmaceutical, advanced technology, and financial services sectors.

The Tokyo office delivers business-building results through the complete spectrum of communications services, including:

• Media relations and publicity
• Corporate image development and reputation management
• Issues and crisis management
• Media, presentation and crisis training
• Product launches and brand-building
• Marketing communications
• Public awareness and consumer education campaigns
• Target audience mapping and perception audits
• Stakeholder and catalyst communications
• Corporate Social Responsibility programs
• Internal communications and employee engagement
• Special event and trade show management
• Media monitoring, research, and analysis
• Communications strategy development/creative ideation and planning
• Japanese language online web communications

Seoul

Edelman's office in Seoul helps world companies communicate in Korea, and helps Korean companies communicate around the world. We keep pace with the dynamic Korean economy as the country continues its growth toward becoming the economic hub of Northeast Asia. Read what The Korea Herald had to say about Edelman's operation in Korea by clicking here.

Korea's fastest-growing public relations firm, Edelman is setting the new PR standard in Seoul. Our team of 42 talented professionals has unsurpassed cross-lingual and cross-cultural skills that build bridges between our clients and their diverse audiences. Edelman delivers breakthrough communications solutions for leaders in the consumer marketing (Microsoft Xbox), automotive (Kia Motors), aviation (Northwest Airlines), pharmaceutical (AstraZeneca), advanced technology (LG Philips LCD), and financial services sectors (Standard & Poor's).

The Seoul office delivers business-building results through the largest spectrum of communications services available in Korea today, including:

• Media relations and publicity
• Issues and crisis management
• Media training and crisis coaching
• Product launches and brand-building
• Corporate reputation management
• Public awareness and consumer education campaigns
• Catalyst communications and stakeholder relationship management
• Corporate Social Responsibility programs
• Internal communications and employee engagement
• Media monitoring, research, and analysis
• Communications strategy development/creative ideation and planning
• Korean language web services and Internet PR

Kuala Lumpur

The Kuala Lumpur office holds the proud distinction of being the first office opened by Edelman in the Asia-Pacific region, in 1984. With a total staff strength of 11, Edelman Kuala Lumpur consultants bring broad and deep knowledge and experience in corporate communications, marketing communications, and issues management. We provide communications strategy, counsel and services to leading multinational and Malaysian corporations, and are committed to delivering campaigns that are carefully researched and set against defined objectives. Our areas of expertise and services include:

• Stakeholder relations
• Corporate brand reputation management
• Product or service brand marketing communications
• Issues management
• Executive spokespersons skills training
• Crisis preparedness planning and training

...partnering with organizations across industry sectors, including:

• Information technology
• Telecommunications
• Consumer technology
• Pharmaceutical health care
• Consumer health care
• Public-listed companies
• Public sector agencies

Our goal is to be the pre-eminent strategic public relations consultancy in our areas of specialisation - from the Boardroom to the PR Department. We are committed to delivering unrivalled business value through providing the best client experience, predictable and measurable results.

Singapore

Edelman is one of Singapore's leading consultancies and ranks among the top three firms in the market. Since we began operations in 1989, our reputation has extended beyond the shores of Singapore. We are now a strategic hub for regional and international businesses.

Numerous award-winning programs testify to our pedigree and over the past three years, Edelman has grown faster than any other global PR firm in the country. That success has been based on a commitment to go beyond traditional public relations. With an acute focus on researching the business environment and challenges of our clients, we engineer communications activities that genuinely have an impact on delivering successful business outcomes.

We back this up by an unwavering commitment to our people. To develop their careers; to provide them with an open and interactive environment that fosters debate and insight; and to quite simply, be the employer of choice for PR consultants.

Our areas of specialization include:

• Business-to-Business Marketing
• Consumer Brands
• Corporate Reputation & Stakeholder Management
• Crisis & Issues Management
• Employee Engagement
• Financial Communications & Investor Relations
• Health Communications
• Information Technology
• Media and Crisis Training
• New Media and Word-of-Mouth Marketing
• Telecommunications

Singapore

111 Somerset Road
#14-03
Singapore 238164

Tel: +65-6733-1110
Fax: +65-6733-5550

singapore@edelman.com

Bob Grove, MD, Southeast Asia
Bob.Grove@Edelman.com

John Kerr, Asia Pacific Director, New Media
John.Kerr@edelman.com  

Taipei

Edelman's office in Taiwan is the market's foremost public relations consultancy. The office was established in 1997, after Edelman acquired Profiles Ltd., the leading local corporate communications and crisis management agency.

Our 23-person office stands out as a full-service provider of strategic public relations counsel and implementation. Our goal is to provide integrated communications support that results in the measurable achievement of our clients' business objectives.

Our approach combines the local and the international, whether we're involved in product marketing or targeting employees, shareholders, analysts, channel customers, end-users or government officials. Our commitment to our clients has yielded significant results for blue-chip multinationals such as Johnson & Johnson, UPS, GM, Raytheon, Morgan Stanley, and Sun Microsystems, among others.

Drawing upon the full resources of the global Edelman network, our office employs an array of proven, proprietary methodologies and research-based market insights to design and drive client communications programs that gets results.

Our areas of expertise and services include:

• Corporate Reputation
• Corporate Social Responsibility Programs
• Consumer Brands
• Issue and Crisis Management
• Media Relations and Publicity
• Media Training and Crisis Coaching
• New Media and Word-of-Mouth Marketing
• Financial Communications
• Government
• Health
• Technology