In Asia Pacific, the modern practice of public relations is about creating, managing and enhancing relationships between a business or an organization and its key stakeholders to drive successful business or organizational outcomes.   With the overall erosion of trust in institutions combined with the convergence of technology and media, at no time in the history of our profession has the proactive management of stakeholder relationships been more critical.
 
In fact, we advise our clients that there is a relationship imperative underway:  The need to shift from managing perceptions as drivers of trust and reputation to managing open interactive and information-rich relationships as drivers of trust and influencers of business outcomes. 

To support our belief, at Edelman we invest in research to ensure we are on the edge of understanding stakeholder expectations of companies and of brands in addition to understanding the rapidly changing communications environment in our region.

Regionally, I have committed our firm to an annual stakeholder study that examines the key drivers of trust and responsibility, as well as stakeholders’ expectations of business.  Globally, Edelman undertakes the annual Trust Barometer, as well as other insightful studies about emerging media such as blogging and Word-of-Mouth-Marketing.   Collectively, these studies provide our consultants with scientific tools with which they can build meaningful campaigns with predictable outcomes for our clients.  

Our region is a dynamically evolving landscape.  We are witnessing a technical/communication revolution with the convergence of technology and media.  Only those who remain plugged into the rapidly changing marketplace will be able to achieve successful business outcomes.  By constantly engaging key stakeholder groups across the region, we remain at the forefront of our industry and can successfully deliver first-class campaigns to our clients to help them meet their business objectives.
 
Alan VanderMolen (Biography)
President, Asia Pacific
Alan.VanderMolen@edelman.com

Welcome to our Intellectual Capital website.  We have created this site especially to share Edelman’s regional and global research initiatives.  Research is the foundation of our client work, and we pride ourselves on this unique, quantified approach to public relations. 

In Asia Pacific, we have committed to an annual regional stakeholder survey to ensure our consultants across Asia are equipped with the latest knowledge of key stakeholder opinions, trends and developments with which they can achieve world-class initiatives.  Only then can we achieve enduring relationships with our clients that evolve and grow with their businesses and strategies.
 
I invite you to read the materials we have posted on our site and to send me any feedback or questions you may have.  Check out “Uncorked” for a topical discussion of the region's latest industry trends and ideas with Alan.  We welcome your thoughts and comments.

If you have questions or observations, contact me directly at Rhea.McGraw@edelman.com

 
Rhea McGraw (Biography)
Director
Asia Pacific Strategy
Rhea.McGraw@edelman.com