Friday, 4 January 2008
Below from my colleague, Adam Schokora, in Shanghai.
ENGLISH [www.zonaeuropa.com/20080101_1.htm]
CHINESE [www.nanfangdaily.com.cn/southnews/zmzg/200712270675.asp]
From the well known EastSouthWestNorth blog comes an insightful translation (originally from Southern Daily) about Internet word of mouth and online netizen/citizen journalism influencing mainstream Chinese media and public opinion over the past year. The piece discusses how many major news stories in China first broke on the Internet (BBS boards, blogs, other Web 2.0 channels) only later to get picked up by (offline) MSM. The piece goes on to talk about developments in “freedom” for public discourse on the Internet in China, and how the Chinese Internet has begun to move away from its obsession with popular Internet personalities to focus on news stories -- to the point of affecting the developments and outcomes of these stories . Have a read….very interesting and of course has obvious implications in the context of public relations, communications, trusted/influential information sources and channels, etc. in the PRC.
ENGLISH [www.zonaeuropa.com/20080101_1.htm]
CHINESE [www.nanfangdaily.com.cn/southnews/zmzg/200712270675.asp]
From the well known EastSouthWestNorth blog comes an insightful translation (originally from Southern Daily) about Internet word of mouth and online netizen/citizen journalism influencing mainstream Chinese media and public opinion over the past year. The piece discusses how many major news stories in China first broke on the Internet (BBS boards, blogs, other Web 2.0 channels) only later to get picked up by (offline) MSM. The piece goes on to talk about developments in “freedom” for public discourse on the Internet in China, and how the Chinese Internet has begun to move away from its obsession with popular Internet personalities to focus on news stories -- to the point of affecting the developments and outcomes of these stories . Have a read….very interesting and of course has obvious implications in the context of public relations, communications, trusted/influential information sources and channels, etc. in the PRC.
