Monday, 13 August 2007


BOCOG -- and others in the Beijing elite -- need to start putting their engagement machine into overdrive to address criticism from foreign journalists visiting China for the first time to cover the run up to the games.  This link from America's Sports Illustrated underscores the point
http://sportsillustrated.cnn.com/2007/olympics/08/07/olympic.china0813/index.html.
 
This piece is just the tip of the iceberg related to foreign media and NGO engagement around the coming games.  The IOC can only go so far in protecting the image of the games.  The host city -- which is an easy and arguably unfair target -- most do the rest.




 

«   August   »

SunMonTueWedThuFriSat
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 
   Copyrights (C) 2005 Edelman APAC. All rights reserved.